HigherSites is always on the lookout for new trends to help set our client’s sites high above their competition. One effect that has been around for a while, but lately is becoming more used and talked about is ‘parallax scrolling’. The Parallax effect or parallax scrolling in web design is the technique that features layered images that move around the website in different speeds/perspectives creating a nice and interesting 3D illusion.

Parallax is a difference in the in the apparent position of an object viewed along different lines of sight. The term derives from the Greek word parallaxis, meaning alteration. An example that certainly makes scrolling around websites an interesting experience can be found at http://www.nikebetterworld.com/