Infographics and marketing
A picture is worth a thousand words, that’s so true in a world where time is now a resource that very few can afford to waste. Getting as much information to your potential customer as quickly as possible is vital.
Say hello to a marketing tool that you will learn to love called infographics.
What is an infographic?
Put simply an infographic is a visual representation of complex data, information or knowledge, used to convey your message in a very pleasing , rapid manner to the viewer.
Why use infographics?
Infographics are often easy to produce than a blog and the potential to be shared around the internet is very high. All those links going back to your website from sites with related content is going to do your ranking no harm at all.
They are easy to share on social networks such as Facebook and Pinterest and therefore can increase your brand awareness exponentially. Simply add your link to your website address, include your logo to the visual and watch the hit counter go crazy.
Good infographics also allow you to showcase your knowledge and establish you as an expert in your field, that’s got to be good for your business.
Google images will index and include your infographic in the search engine results. It’s well known that pictures often rank higher than words.
Making it work for you
In order for this to work for you, you have to make sure you have accurate facts and figures to report, make sure you include the source of these to back up your claims.
Create a storyboard so that it reads well, nothing worse than a reader having to try and work out what’s going on and they will lose interest very quickly.
When you are designing your infographic keep it simple, to much information in a small space will make it hard for the reader to register all the information you are trying to get across and again, they will lose interest.
Always have an end point to it, nothing more annoying than reading a book that doesn’t have an ending, even if it’s your company motto or tagline,
“That’s why people eat cheese” is better than just “Cheese”.
Give yourself credit, make sure you put the author or your company name and logo, and very importantly, your url.
HigherSites have a team of designers with years of experience and expert knowledge behind them and our marketing team know exactly how to use your infographic to boost your business and your brand.
Producing your infographic and making sure it gets used to its full potential couldn’t be any easier, simply visit our website for more information.