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A picture is worth?

Infographics and marketing

A picture is worth a thousand words, that’s so true in a world where time is now a resource that very few can afford to waste. Getting as much information to your potential customer as quickly as possible is vital.
Say hello to a marketing tool that you will learn to love called infographics.

What is an infographic?

Put simply an infographic is a visual representation of complex data, information or knowledge, used to convey your message in a very pleasing , rapid manner to the viewer.

infographics for business

Why use infographics?

Infographics are often easy to produce than a blog and the potential to be shared around the internet is very high. All those links going back to your website from sites with related content is going to do your ranking no harm at all.

They are easy to share on social networks such as Facebook and Pinterest and therefore can increase your brand awareness exponentially. Simply add your link to your website address, include your logo to the visual and watch the hit counter go crazy.

Good infographics also allow you to showcase your knowledge and establish you as an expert in your field, that’s got to be good for your business.
Google images will index and include your infographic in the search engine results. It’s well known that pictures often rank higher than words.

Making it work for you

In order for this to work for you, you have to make sure you have accurate facts and figures to report, make sure you include the source of these to back up your claims.

Create a storyboard so that it reads well, nothing worse than a reader having to try and work out what’s going on and they will lose interest very quickly.

When you are designing your infographic keep it simple, to much information in a small space will make it hard for the reader to register all the information you are trying to get across and again, they will lose interest.

Always have an end point to it, nothing more annoying than reading a book that doesn’t have an ending, even if it’s your company motto or tagline,
“That’s why people eat cheese” is better than just “Cheese”.

Finally

Give yourself credit, make sure you put the author or your company name and logo, and very importantly, your url.

HigherSites have a team of designers with years of experience and expert knowledge behind them and our marketing team know exactly how to use your infographic to boost your business and your brand.
Producing your infographic and making sure it gets used to its full potential couldn’t be any easier, simply visit our website for more information.

 

 

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Cool tech for 2014

Technology is getting ready to make us all go wow this year.

Here are a few of the best bits to look forwards to.

Formula E

motorsport branding from highR

Just as sexy as F1 but battery powered, these cars are due to get racing around the cities of the world in September 2014. They are expected to be a little slower at around 155 mph but add them to some spectacular street circuits and the excitement will be electric, sorry. Oh and the batteries only last 20 minutes so instead of changing tires the drivers will be changing cars in the pit stops. Should be interesting.

I bet our boys in highrmotorsport.com would love to get their design mitts on these cars.

Virgin Galactic

The day we have all been waiting for, for 3 years, is finally going to arrive.

I am sure you have all forgotten about Sir Richards outer space dreams but please take a look at the video, the tech is simply, out of this world, sorry again.

Holograms, Star wars style I think, hmm

holo chat

3D holograms are going to be coming to a screen of some sort really soon.

Musion is a company that specialises in 3D effects, in particular in holographic projection. They have already created some truly staggering shows which you can view here.

Taking a step closer to a Yoda-chat scenario is leiadisplay.com

LDS are the devices that allows to display images in mid air. This unique technology makes possible to walk through the image, touch it or interact with it. Streams of barely visible fog becomes an image carrier and their laminar structure allows to display hi resolution contents.
View this amazing tech in action here 


The advertising and entertainment possibilities are endless as well as the chance to do clever stuff like they do on TV like explode virtual diagrams for design and research.
An IBM survey of 3,000 researchers recently named holographic video calls as one technology they expected to see in place in the next year or so. Cool.

 

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Link build a better 2014

Link building campaigns

What is link building about?

2014 is upon us and we are all looking at the best way to proceed when it comes to building our online business.

If you have been actively involved in a marketing campaign of any sort recently then you would have heard of link building, ever wondered what it is all about?

If we look back at the techniques our SEO experts advised us were needed in order to build a solid place in the search engines there was a lot of importance placed on links.

The smart business’s took notice and have gone on to achieve better rankings and these have hopefully translated into increased business.

To give yourself a fighting chance with Google, Yahoo, Bing etc you need to be thinking about adopting a link building strategy now.

Why link building?

Link building has been controversial recently with many sites that sell links with the promise of giving better page rank being heavily penalised and even in some cases banned from Google. That said linking remains the best way of getting a boost as long as its done right, if you are linking to your website from content relevant sites, then you can gain some credence with the engines and get a well deserved raise.

From Matt Cutts, Googles search engine guru in a recent interview.

“Links are still the best way that we’ve found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that.”

Pagerank out, relevance ranking in

Google pagerank may be dead and buried but it has been replaced with relevance ranking.

Relevance ranking offers a far better experience for the end user and stops these link farms from being to manipulate the websites that people see on the first pages of the search results. By providing links from internet content that is relevant to your website you will offer your potential customer a seamless journey from search through to end product. A stress free journey will leave the user feeling like they ended up in the right place ( your site ) and will have them in the right mental state to end up with your end product.

Wrong ways

For every safe way of creating a good value link there are three unsafe ways not to do it, buying links, incorrectly optimised text, automated programs, these are a few ways to potentially damage your Google reputation and create a drop in search engine placement.

Google is smart

The right way is to ensure quality is continued thought out the process, make it a logical progression rather than a wild leap and Google will reward you.

Getting a link from a website selling chocolate, when you sell spark-plugs wont help your relevance ranking.Getting a link from a garage or mechanic will.

The introduction of Google’s knowledge graph in 2012 changed the way SEO is done for the better, in Googles words, its about things, not strings.

Its widened the user experience to include all subjects relevant to the original search, with this kind of algorithm in place Google will also ignore irrelevant information, such as your badly placed nonsense links.

Google Knowledge Graph info here

Finally

There are no ways to shorten the process in building high quality links. Spending a couple of hours a month on getting it right will keep the ranking reapers from your door.

There are no short cuts to achieve good, high quality, relevant links. It’s time consuming, but, it’s vital to making a success of your business.

For more information on starting an online marketing or SEO campaign please visit Getsmartbox Internet Marketing.

Written by

Mark White

Online Marketing Specialist|HigherSites® Group

 

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Googlebots, coming soon

google news

Meka robot systems has been acquired by Google

In this months tech news we are going to go a little robotic, or rather Google is as they announce they have taken over several companies over the the past six months and is now searching for staff to start research and development on their own baby bots.

A not for sale to the public type of robot is expected, maybe one that will be paired with the self-driving car project to give us an automated delivery service to compete with Amazons automated drone development. This is being fuelled by the start up of a same-day grocery delivery service in a couple of towns in the USA by the search engine giant.

With the recent acquisitions of the seven companies to include a 3D vision guided robotic tech company currently focusing on the automation of loading and unloading packages on vehicles and Meka robotics that build robots to look more user friendly it will be interesting to see what happens next in the Google story.   

Google taxi bots maybe?

Arni in total recall could be closer to reality than thought

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Domain name choices

Marketing and domain names

New year brings new domain name extensions

Nine new web address suffixes, including .bike, .clothing, .singles and .guru, have been made available from the end of January 2014.

The full list.

  • .guru
  • .ventures
  • .camera
  • .clothing
  • .lighting
  • .singles
  • .voyage
  • .holdings
  • .equipment

The internet Corporation for Assigned names (ICANN)thinks the new set of names will change the way way business is done online as the public will be able to find content that is specific to each extension.

As well as this around 1,400 extensions are believed to be coming online in the the next few years.

ICANN has also invited businesses to apply for names they would like to be made available. So far almost two thousand new names have been applied for, these include .porn, .ninja and .Ferrari. The BBC will be applying for .bbc and others corporations will be following in their footsteps to secure their online identity.

As well as corporate and and brand names there will be around 700 generic names made available such as .shop, .hotel, .site etc.

The obvious downside to these generic top level domains being released is the expense. It’s going to cost quite a lot, maybe thousands of pounds for the top companies to make sure their brands are secured.

The latest figures released put the price of these domain names at anything from 25 USD to 100,000 USD.

From a normal, average website businesses perspective it doesn’t seem like it will make a huge difference. You wont be penalised by the search engines nor are you likely to gain advantage.

It’s purely a branding exercise at the moment but that may change. Google is always changing the way their engines submit results to the public and if these names are to give clarity then it wont take to long before results will be given preference if they have a relevant domain name extension.

For help and advice with your company and it’s branding please visit our main website at http://highersitesgroup.com/