Tag Archives: Google

A picture is worth?

Infographics and marketing

A picture is worth a thousand words, that’s so true in a world where time is now a resource that very few can afford to waste. Getting as much information to your potential customer as quickly as possible is vital.
Say hello to a marketing tool that you will learn to love called infographics.

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Link build a better 2014

What is link building about?

2014 is upon us and we are all looking at the best way to proceed when it comes to building our online business.

If you have been actively involved in a marketing campaign of any sort recently then you would have heard of link building, ever wondered what it is all about?

If we look back at the techniques our SEO experts advised us were needed in order to build a solid place in the search engines there was a lot of importance placed on links.

The smart businesses took notice and have gone on to achieve better rankings and these have hopefully translated into increased business.

To give yourself a fighting chance with Google, Yahoo, Bing etc you need to be thinking about adopting a link building strategy now.

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#Hastags, a brief lesson

Hashtags initially gave us a way of grouping messages together and making searches easier, now they are a marketing tool that will not be ignored.

The pound sign (#)was first used by internet relay chat networks to label groups and topics or to mark messages as important to a particular group or individual.

It was in 2007 that a blogger called Stowe Boyd started the name trend with a short blog which included, “Hash Tags = Twitter Groupings”, that was when hashtags were born.

In 2009 Twitter started hyperlinking hashtags to twitter search results and in 2010 they placed hashtags of popular subjects on the front page of their website, that was when hash tagging became the powerful marketing tool it is today. Continue reading

New website design trends

Update your website with latest trends.

This year has seen many new trends in website design, the updates in CSS3, JavaScript and Jquery along with some innovative designers and coders have seen sites get more engaging for the user. The sites that make use of social media to encourage their users to spread the word about their fantastic new websites will no doubt have benefited from increased awareness and sales as a result. Continue reading

Has Google got it wrong?

Google’s results have recently sent SEO-ers a little bit crazy, with many online businesses seeing their rankings go either down or up the ranking results with no apparent reason.
This has finally been explained by google who have informed us that they have released a new search algorithm that affects about 90% of searches.

This new update named hummingbird has apparently been in place for about a month and appears to be leaving the smaller online companies fighting to retain their position as the larger companies seem to be getting preferential treatment. Continue reading

SEO tips from HighersitesGroup.Com

 SEO tips from HighersitesGroup.Com

“INTEGRATE FACEBOOK ‘LIKE’ AND GOOGLE ‘+1’ BUTTONS INTO YOUR SITE”

Google +1 is here, and it’s huge, but that fact has nothing to do with evaluating Google+ as a social network. Google has a billion people per month who search on their site. All of those results, paid and organic, are now able to be combined by Google with what we call “social endorsements”, otherwise known as those little pictures of your “friends” and an endorsement that they have‘liked’ or ‘+1’d’ some piece of content.

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