Category Archives: Social Media

Twitter targeted advertising

Twitter launched a new platform last month for companies to hit customers with targeted advertising, using algorithms to sniff out important words that supposedly interpret what the tweet maker wants or desires.

In an example posted Wednesday by Twitter revenue manager Nipoon Malhotra; if you tweet that you are listening to a band that happens to have a concert coming up in your city, the concert’s venue could send a Promoted Tweet into your Twitter Timeline with a link to buy tickets.

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#Hastags, a brief lesson

Hashtags initially gave us a way of grouping messages together and making searches easier, now they are a marketing tool that will not be ignored.

The pound sign (#)was first used by internet relay chat networks to label groups and topics or to mark messages as important to a particular group or individual.

It was in 2007 that a blogger called Stowe Boyd started the name trend with a short blog which included, “Hash Tags = Twitter Groupings”, that was when hashtags were born.

In 2009 Twitter started hyperlinking hashtags to twitter search results and in 2010 they placed hashtags of popular subjects on the front page of their website, that was when hash tagging became the powerful marketing tool it is today. Continue reading →

Christmas Marketing Plan

Online stores ready for Christmas?

Christmas is possibly the most important time for small businesses, it’s when the majority of the year’s hard work is done and when a large chunk of the year’s income is earned.

Planning now can make the difference between plain sailing and stormy seas so let’s have a quick look at the important things to do.

The date to start with is the last order date. Continue reading →

SEO tips from HighersitesGroup.Com

 SEO tips from HighersitesGroup.Com

“INTEGRATE FACEBOOK ‘LIKE’ AND GOOGLE ‘+1’ BUTTONS INTO YOUR SITE”

Google +1 is here, and it’s huge, but that fact has nothing to do with evaluating Google+ as a social network. Google has a billion people per month who search on their site. All of those results, paid and organic, are now able to be combined by Google with what we call “social endorsements”, otherwise known as those little pictures of your “friends” and an endorsement that they have‘liked’ or ‘+1’d’ some piece of content.

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Cyber Monday

This coming Monday 3rd December is expected to be the busiest day of the year for online retailers in the UK. The day which is nicknamed “Cyber Monday” is expected to generate 115 million visits to online retail stores (ecommerce websites) which is a 36% increase on last year.

It is estimated that £500m sales will be made on tablets and £330m sales will be made on smart phones, while £3.2bn of in-store sales will be influenced by smartphones. This is believed to be related to the huge increase of retailers using social media to promote their products and services.

Twitter – a tool for promotion, but it can go wrong

Twitter is a very powerful tool for promoting your company and boosting your online corporate identity. There are however occasions where things go wrong…

There have been some quite major mistakes on the platform, which could have been easily avoided. When used properly, Twitter can not only promote your products or services but also build a connection between you and your customers.

Myspace ready to make a comeback?

When media titan News Corp. first purchased MySpace in July, 2005, for $580 million, they didn’t think of selling it just six years later for $35 million. Now, Justin Timberlake and two investors have announced big plans for a rebuilt MySpace.

The new MySpace website is currently in beta testing with select users, you may request an invite here or preview its features and design in a promotional video here.

The new Myspace will let users connect to the site with their Twitter or Facebook accounts, a sign that it won’t be competing with those sites as a social networking service. Rather, Myspace will continue with its entertainment focus, as a place to play and discover music, add photos, videos and playlists and connect with artists.