Author Archives: Chris Ware

Accelerated Mobile Pages

Accelerated Mobile Pages – The Future of Mobile Development?

Today, Google has released their proof-of-concept for their Accelerated Mobile Pages Project, which has already been implemented by over 30 different online publishers, such as the BBC, the Daily Mail and Mashable as well as several distribution platforms such as WordPress.com and Pinterest.

The basis of this technology is to take a news article, or any kind of webpage and strip it down to the basics, and make it load as fast as possible. This is achieved by stripping the pages bare of anything that will cause excessive load times on a mobile, limiting what the page is capable of displaying, as well as pre-loading elements before the page appears. This limit doesn’t effect the actual content being provided, just removes all the unnecessary items such as JavaScript calls or vast amounts of CSS. This doesn’t mean that you’re left with a blank page of just text though. One of Google’s major points in this is to allow the content that is displayed on your site to still display on the mobile, including videos direct from YouTube or advertising, which is often lost by the time a page fully loads.

What does this mean for us? Well, it means that we will be developing sites that are starting to use this. All of our WordPress sites will be fully supported, and our own CMS will also be following suit soon. This means that any new site we build will be keeping up with some of the biggest online publishers in the world.

Twitter targeted advertising

Twitter launched a new platform last month for companies to hit customers with targeted advertising, using algorithms to sniff out important words that supposedly interpret what the tweet maker wants or desires.

In an example posted Wednesday by Twitter revenue manager Nipoon Malhotra; if you tweet that you are listening to a band that happens to have a concert coming up in your city, the concert’s venue could send a Promoted Tweet into your Twitter Timeline with a link to buy tickets.

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A picture is worth?

Infographics and marketing

A picture is worth a thousand words, that’s so true in a world where time is now a resource that very few can afford to waste. Getting as much information to your potential customer as quickly as possible is vital.
Say hello to a marketing tool that you will learn to love called infographics.

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Cool tech for 2014

Technology is getting ready to make us all go wow this year.

Here are a few of the best bits to look forwards to.

Formula E

Just as sexy as F1 but battery powered, these cars are due to get racing around the cities of the world in September 2014. They are expected to be a little slower at around 155 mph but add them to some spectacular street circuits and the excitement will be electric, sorry. Oh and the batteries only last 20 minutes so instead of changing tires the drivers will be changing cars in the pit stops. Should be interesting. Continue reading →

Link build a better 2014

What is link building about?

2014 is upon us and we are all looking at the best way to proceed when it comes to building our online business.

If you have been actively involved in a marketing campaign of any sort recently then you would have heard of link building, ever wondered what it is all about?

If we look back at the techniques our SEO experts advised us were needed in order to build a solid place in the search engines there was a lot of importance placed on links.

The smart businesses took notice and have gone on to achieve better rankings and these have hopefully translated into increased business.

To give yourself a fighting chance with Google, Yahoo, Bing etc you need to be thinking about adopting a link building strategy now.

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