HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below, some of the most important HTML tags you should pay attention to.
Title Tag
Imagine that you wrote 100 different books but gave them all the same exact title. How would anyone understand that they are all about different topics?
Last year saw the announcement of the Google EMD update which was geared towards removing low quality exact match domains in the search results. Despite insisting that only 0.6 of English and U.S. queries would be noticeably affected, large numbers of webmasters are adamant they are suffering as a result of both the EMD update and the latest Panda algorithm update.
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