Unless you’ve been hiding under a stone for the last few months, you’re unlikely to have missed the buzz circulating around the content sharing site, Pinterest.
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favourite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
Less generally well known is the part it’s starting to play in driving e-commerce conversion uplift.
Social search has been trumpeted as the future of search for a while now, even Google are trying to get in the act with +1.
But the fact that Pinterest is currently out-trumping other social networks is where this starts to become really, really interesting. Check out the Interest in Pinterest Infographic for more details.
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