I have been asked this question many times through my own personal blog and whilst delivering search engine marketing workshops and training. The answer is simple: often.

Many SEO professionals entertain the belief that Google shroud their activities in a cloud of mystery and that nobody knows the actual answer apart from Google employees. This isn’t actually the case. Google are reasonably open about how they manage their algorithms (without giving away any trade secrets, of course) – you just need to know where to look to get the information. Continue reading →