MoneySupermarket, a UK-based price comparison site for financial services, is acquiring advice site MoneySavingExpert from founder Martin Lewis, for £87 million ($133 million).
Lewis, a personal finance journalist, launched MoneySavingExpert in 2003. According to the site’s Google Analytics metrics it gets 39 million unique visitors and about 277 million page impressions a month. That makes it a powerful player and Lewis has parlayed this into books and TV shows in the UK.
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