Right now, Facebook’s facial-recognition software can sense who is in your pictures and make tagging suggestions, but what if the social network could further learn behaviors and preferences by reading the Gap sweatshirt you’re wearing and seeing that Coca-Cola can in your hand?
Following Facebook’s recent acquisition of facial-recognition software company Face.com for an undisclosed amount of money last week, some users have expressed concern that the expansion of this type of technology on the social network could encroach on their privacy rights. Facebook hasn’t said what it’s future plans are for Face.com or its technology and would not comment for this story.
The acquisition — which is rumored to cost $60 million — won’t even close for a few weeks. But because Facebook’s rapid user growth has slowed due to so many people joining the site in recent years, it needs to boost engagement in other ways.
For more information visit http://mashable.com/2012/06/25/facebook-facial-recognition-privac/.
