Heard about the recent hike in postal costs? If you are a business that sends out 20 second class letters a week such as invoices this will now cost you £10!
One of our clients is in the business of selling franking machines so this news was big news for their business. They came to see us in February wanting to do something to take advantage of these changes as they represented a good opportunity for them and after the last few years of tough trading conditions it was an opportunity not to miss.
We designed a campaign to launch at the time of the announcements anticipating that it would be big news. This involved sourcing a campaign name and designing a microsite (www.frankmymail.co.uk) and running an online marketing campaign to get them up the rankings. After a few days the client is getting loads of new business enquiries and signing up new accounts.
Where are the opportunities in your industry that you can take advantage of? How can you be proactive and ignite a bit of a spark into your communication? Of course these things cost time and money to do but they needn’t cost a fortune and if planned well they can produce extremely positive results.
