Category Archives: Search Engine Optimisation

Posts and articles about optimising websites for search engines.

Is SEO dead?

The Internet. It’s a changing beast. I look back fondly on the days where META Keywords held the key to unlock search engine success. I would finish a website, tap in some keywords and submit it to HotBot, Infoseek et al, check the rankings a few minutes later, re-tweak the keywords, re-submit, and then check again. Heck, it was possible to get anything to the top of the search engines within a few hours. Things have moved on.

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Three hour workshop on Search Engine Optimisation

David and Steve will be presenting the latest edition of their Search Engine Optimisation workshop for Connecting Somerset on the 18 June. The venue will likely be the Monks Yard, just outside Ilminster – easily accessed from the A303 or M5.

There is a nominal fee levied by Somerset County Council to cover the cost of hiring the venue and the buffet lunch. This is normally about £20.

To register your interest or book your place, please call Matt Ballard of the Economy and Europe Group at Somerset County Council on 01823 355867, or call David at HigherSites on 01935 426958.

3 hour search engine workshop for Connecting Somerset

Following the success of our many previous workshops and as part of our continued involvement with the Connecting Somerset Technology for Business Programme, HigherSites will be presenting a 3 hour online marketing workshop on the 19 November 2008 at The Exchange in Bridgwater. The fully updated programme will include: SEO myth busting; background information on the science of search; an introduction to standards compliance and its impact on search engine ranking; tips and guidance on how to get your website ranked better; an introduction to pay-per-click (PPC) marketing with Google AdWords, and; much more.

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How often does Google change its algorithms?

I have been asked this question many times through my own personal blog and whilst delivering search engine marketing workshops and training. The answer is simple: often.

Many SEO professionals entertain the belief that Google shroud their activities in a cloud of mystery and that nobody knows the actual answer apart from Google employees. This isn’t actually the case. Google are reasonably open about how they manage their algorithms (without giving away any trade secrets, of course) – you just need to know where to look to get the information. Continue reading →